I feel very concerned by the incoming climate changes, and when I hear that around 20,000,000 old computers will be thrown in the nature in 2008, that's just too much for me.
Hopefully, thanks to the increasing energy cost, companies begin to realise that saving energy is good for the budget and good for the planet. This environement is then propitious to new ideas, and new ideas lead to new businesses ! If google decided in february to invest several $ millions in green projects and startups, that is not just by chance... And it is not the only one, investment funds are putting billions in these green-tech startups, despite the current world economy situation.
Some years ago, California has decided to walk on the "green path" and a new contest, the Californa clean tech open is born (http://cacleantech.org/). Amongst the finalists, I have noticed one of them called "Power assure" that offers to save power for data centers, ISPs and government. According to its founders, it could enable companies to save up to 81% of their server's power consumption. How ??? The idea is pretty simple : the servers are dynamically switched on/off as the traffic increases/decreases, thanks to a software that monitors and restarts servers.
The company is currently carrying out some large scale tests with Facebook and Yahoo !, and if successful, it might lead them to some new juicy contracts with big blue or others huge power consumers.
A good business idea, that is at the same time good for the environment !
Want to know more about this company ?
Nationality : American (CA)
Status : Inc.
URL : http://www.powerassure.com
Thursday, July 31, 2008
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