Viral marketing, internet buzz, buzz marketing. All these words are covering the same broad subject for an internet web site : how to generate lots of traffic very quickly ?
This is replacing slowly the "old good spam" in your email box. Indeed, information coming from one of your friend is more likely to be read than the famous "enlarge your penis" spam from an indian guy called "Nuvatu Gardesh".
Well the question is, can you make a lot of money with an internet buzz ?
First, I would like to make the distinction between a real company, selling real products or services and that would like to make people know about itself, and internet web sites designed only to generate a maximum of traffic and therefore maximise google adsense revenues.
My goal is to focus on the second one. Yesterday, I received an email from one of my friend with this link, that probably most of you know : www.humanforsale.com
The idea is funny, people like it because it is talking about them, they will come only once but we don't care, it did not take too much time to create it. So everything is gathered to make a good internet buzz.
Let's take a look at the figures. Today, there has been 15.3 millions human sold :
- Pessimistic case :
- The number of visitors is equal to the number of human sold (minimum number of visitors) that is to say 15.3 millions.
- The CTR (click transformation rate) is equal to 0.5%
- Google adsense pays 20 cents per click.
15 300 000 * 0.005 * 0.20 = $ 15 300
- More optimistic case :
- The number of visitors is equal to 1.5 times the number of human sold (1/3 of the visitors has not been through the selling process)
- The CTR is equal to 1.5%
- Google adsense pays 50 cents per click
15 300 000 * 1.5 * 0.015 * 0.5 = $ 172 125.
So. For a good webmaster, this internet site is to my mind just a matter of 2 days development. In 2 days and some more time dedicated to ad for this site, the webmaster has earned between $ 15 300 and $ 172 125, and I am pretty sure a bit more.
There are realy great deals to make quickly on the internet. The good idea, at the right time can make you rich !
Showing posts with label New IT Business. Show all posts
Showing posts with label New IT Business. Show all posts
Friday, August 22, 2008
Thursday, July 31, 2008
Green IT : the new IT business Eldorado ?
I feel very concerned by the incoming climate changes, and when I hear that around 20,000,000 old computers will be thrown in the nature in 2008, that's just too much for me.
Hopefully, thanks to the increasing energy cost, companies begin to realise that saving energy is good for the budget and good for the planet. This environement is then propitious to new ideas, and new ideas lead to new businesses ! If google decided in february to invest several $ millions in green projects and startups, that is not just by chance... And it is not the only one, investment funds are putting billions in these green-tech startups, despite the current world economy situation.
Some years ago, California has decided to walk on the "green path" and a new contest, the Californa clean tech open is born (http://cacleantech.org/). Amongst the finalists, I have noticed one of them called "Power assure" that offers to save power for data centers, ISPs and government. According to its founders, it could enable companies to save up to 81% of their server's power consumption. How ??? The idea is pretty simple : the servers are dynamically switched on/off as the traffic increases/decreases, thanks to a software that monitors and restarts servers.
The company is currently carrying out some large scale tests with Facebook and Yahoo !, and if successful, it might lead them to some new juicy contracts with big blue or others huge power consumers.
A good business idea, that is at the same time good for the environment !
Want to know more about this company ?
Nationality : American (CA)
Status : Inc.
URL : http://www.powerassure.com
Hopefully, thanks to the increasing energy cost, companies begin to realise that saving energy is good for the budget and good for the planet. This environement is then propitious to new ideas, and new ideas lead to new businesses ! If google decided in february to invest several $ millions in green projects and startups, that is not just by chance... And it is not the only one, investment funds are putting billions in these green-tech startups, despite the current world economy situation.
Some years ago, California has decided to walk on the "green path" and a new contest, the Californa clean tech open is born (http://cacleantech.org/). Amongst the finalists, I have noticed one of them called "Power assure" that offers to save power for data centers, ISPs and government. According to its founders, it could enable companies to save up to 81% of their server's power consumption. How ??? The idea is pretty simple : the servers are dynamically switched on/off as the traffic increases/decreases, thanks to a software that monitors and restarts servers.
The company is currently carrying out some large scale tests with Facebook and Yahoo !, and if successful, it might lead them to some new juicy contracts with big blue or others huge power consumers.
A good business idea, that is at the same time good for the environment !
Want to know more about this company ?
Nationality : American (CA)
Status : Inc.
URL : http://www.powerassure.com
What makes you an entrepreneur ?
That's the one million dollar question ! What is entrepreneurship, and is there a typical profile to be a business creator ? Why some people will become entrepreneurs and why some others will never have the courage to quit the position they have since 20 years and set up their own business ?
This is a very personnal feeling from a small IT company boss, but I am pretty sure most of the entrepreneurs will agree with me. First of all I think you know you are an entrepreneur. I, when I was a student, have always known that I wanted to own my business. I knew that I will never be an employee all my life and that I needed to create something on my own.
And it did not take too long, after 1 year as an employee in an international american consulting company, I decided to quit to set up my business.
So I would say that entrepreneurship is first of all the strong willing to own a company, even the smallest one.
Then, I would say that an entrepreneur is somebody who wants to create something, and therefore to participate to the economy growth, even at a very small scale. When I take a look at my company, I am of course very proud (who would not be ?), but I think this pride comes from the fact that I participate to the world's evolution, and also to my country's evolution. Nationalism can be a very strong leverage to success !
So secondly, I would say that an entrepreneur is driven by a strong will to create new things and participate.
Be independant, have no boss. I think this is a real state of mind. Now that I have set up my business, I know that I will never, never be an employee again. This independancy feeling, I have never felt it so much but when I created my company. Of course, you always need to deal with your clients, but that is a supplier-customer relationship, which is totaly different from an employee-manager one.
So third, an entrepreneur is someone who wants to be independant and have no boss. He wants to be the boss.
Last but not least, an entrepreneur wants to set up a successful business. To earn good money of course, but also to feel he has been successful. I love success, I hate failure. I feel happy when I have been successful setting up a new thing, and I am raging if I fail, because I think I have not been capable of it. Of course we need failure to learn, and that makes me more eagger to succeed the next time.
So finaly, entrepreneurs want to be successful.
Here we are ! If you have recognized yourself in this description and that you are still an employee, you need to quit your job now ! Of course, you also need the idea, the business plan the funds and so on, but don't forget : there is no bad business, there are just bad run businesses...
This is a very personnal feeling from a small IT company boss, but I am pretty sure most of the entrepreneurs will agree with me. First of all I think you know you are an entrepreneur. I, when I was a student, have always known that I wanted to own my business. I knew that I will never be an employee all my life and that I needed to create something on my own.
And it did not take too long, after 1 year as an employee in an international american consulting company, I decided to quit to set up my business.
So I would say that entrepreneurship is first of all the strong willing to own a company, even the smallest one.
Then, I would say that an entrepreneur is somebody who wants to create something, and therefore to participate to the economy growth, even at a very small scale. When I take a look at my company, I am of course very proud (who would not be ?), but I think this pride comes from the fact that I participate to the world's evolution, and also to my country's evolution. Nationalism can be a very strong leverage to success !
So secondly, I would say that an entrepreneur is driven by a strong will to create new things and participate.
Be independant, have no boss. I think this is a real state of mind. Now that I have set up my business, I know that I will never, never be an employee again. This independancy feeling, I have never felt it so much but when I created my company. Of course, you always need to deal with your clients, but that is a supplier-customer relationship, which is totaly different from an employee-manager one.
So third, an entrepreneur is someone who wants to be independant and have no boss. He wants to be the boss.
Last but not least, an entrepreneur wants to set up a successful business. To earn good money of course, but also to feel he has been successful. I love success, I hate failure. I feel happy when I have been successful setting up a new thing, and I am raging if I fail, because I think I have not been capable of it. Of course we need failure to learn, and that makes me more eagger to succeed the next time.
So finaly, entrepreneurs want to be successful.
Here we are ! If you have recognized yourself in this description and that you are still an employee, you need to quit your job now ! Of course, you also need the idea, the business plan the funds and so on, but don't forget : there is no bad business, there are just bad run businesses...
Tuesday, July 29, 2008
Cuil is not Cuil ?
Today, I have tried to search for the word "Cuil" on Cuil, and... it can't even find himself ! Instead of that, I am being proposed some French Cuisine Categories... Cuil ! I like "Crème fraiche" ! But not a single site talking about Cuil...
Monday, July 28, 2008
How to Cuil ?
So here we are, Mr. Cuil ! Let's see what you can do !
Your creators claim that the internet has reached a point where there are so much data that "simply googling" on site's popularity does not stick to our needs. And that's absolutely true !
Here is the business concept of Cuil :
- The web has became huge, but everything must be referenced, so that even if a page is impopular, it should be found by someone
- As I said, popularity is one thing but does not make the whole thing. Especialy when you are looking for something very precise, you do not care about popularity but more about accuracy and context
- Organization : One word can have so many meanings that Cuil pretends to classify research hits in categories, so that you can filter and make your search more precise.
- Cuil says it has a good privacy policy, compared to google that sells your personal data and search habit to companies for a good price !
And so, what's in reality ? First of all, I find that Cuil's start page has a pure, classy and simple design. Such as Google there are no adverts. Moreover, this entire black page will save some K watts.
So let's have a try. I typed in "busine" and then, some suggestions came down related to my search. Not too bad, but already done in Google.
After having chosen "Business Opportunities" (great !) the search came out with... 20,597,858 results. Around 64,000,000 for Googles. Does that mean it is more accurate, or only that it has not referenced as many pages as Google ? I gave a try just down there.
In the search results, this is where Cuil reveals all its power. First of all the results layout is much better, with a better site's preview (some pictures added).
Moreover, there are some tabs helping you precising your search :
And some drilldown functionalities that help you sort your results by categories :
Mmmm, Burger King, a business opportunity ? You will have to explain that to me, Cuil !
Finaly, I have tried to find my own name : 23 results in Google, all relevant and... none in Cuil. Apparently, it seems that despite what its creators' are claiming, Google seems to have a bit of advance in terms of indexing.
Even if this product is still young and needs to prove its capabilities and resistance to the market, I think that I will use it for some days to see if it really helps me finding quicker what I want !
Your creators claim that the internet has reached a point where there are so much data that "simply googling" on site's popularity does not stick to our needs. And that's absolutely true !
Here is the business concept of Cuil :
- The web has became huge, but everything must be referenced, so that even if a page is impopular, it should be found by someone
- As I said, popularity is one thing but does not make the whole thing. Especialy when you are looking for something very precise, you do not care about popularity but more about accuracy and context
- Organization : One word can have so many meanings that Cuil pretends to classify research hits in categories, so that you can filter and make your search more precise.
- Cuil says it has a good privacy policy, compared to google that sells your personal data and search habit to companies for a good price !
And so, what's in reality ? First of all, I find that Cuil's start page has a pure, classy and simple design. Such as Google there are no adverts. Moreover, this entire black page will save some K watts.
So let's have a try. I typed in "busine" and then, some suggestions came down related to my search. Not too bad, but already done in Google.
After having chosen "Business Opportunities" (great !) the search came out with... 20,597,858 results. Around 64,000,000 for Googles. Does that mean it is more accurate, or only that it has not referenced as many pages as Google ? I gave a try just down there.
In the search results, this is where Cuil reveals all its power. First of all the results layout is much better, with a better site's preview (some pictures added).
Moreover, there are some tabs helping you precising your search :
And some drilldown functionalities that help you sort your results by categories :
Mmmm, Burger King, a business opportunity ? You will have to explain that to me, Cuil !
Finaly, I have tried to find my own name : 23 results in Google, all relevant and... none in Cuil. Apparently, it seems that despite what its creators' are claiming, Google seems to have a bit of advance in terms of indexing.
Even if this product is still young and needs to prove its capabilities and resistance to the market, I think that I will use it for some days to see if it really helps me finding quicker what I want !
Google's end ?
I like going from one link to another on the internet, and what I like the most is when I find articles on completely crazy ideas.
Today, some former Google engineers have launched a new search engine called cuil, that they hope will upstage Google !!!
Here is the link I have been through : http://www.boston.com/business/technology/articles/2008/07/28/ex_google_engineers_debut_cuill_way_to_search/
This search engines pretends to be different from Google but will it be sufficent enough to make the difference ? We are so used to Google that any new search engine encounters a high resistance to change... I will have a look at it and will post a message tomorrow with my conclusions !
Want to have a try ?
http://www.cuil.com
Today, some former Google engineers have launched a new search engine called cuil, that they hope will upstage Google !!!
Here is the link I have been through : http://www.boston.com/business/technology/articles/2008/07/28/ex_google_engineers_debut_cuill_way_to_search/
This search engines pretends to be different from Google but will it be sufficent enough to make the difference ? We are so used to Google that any new search engine encounters a high resistance to change... I will have a look at it and will post a message tomorrow with my conclusions !
Want to have a try ?
http://www.cuil.com
Protect your valuables with your mobile
A friend of mine told me about that product some days ago, and I found the idea very clever, although it might have some drawbacks.
Indeed, travelers are always good targets for theives and this product, developped buy SECU4 company in Switzerland, should be of great help !
This alarm system called the "BlueWatchDog" (Blue for bluetooth) consists of a credit card size device that you can insert into any object you want to secure (even in your children's pockets !) and of a software that you download on your mobile. Once set up, your mobile will ring or vibrate when your device (or your child !) is more than 1 to 30 meters far from the owner of the mobile, and few seconds after, it will engage a 100 decibels alarm to afraid the theif (not sure that somebody will robb your child, but it can be a good way of making them stay around you, once they have been transformed into a 100 decibels alarm once or twice...).
One major drawback of this system according to me is that it requires to be charged, and that will be one more battery adapter to carry in your luggage... but indeed, the alarm system needs some power to be engaged and this can not be with a passive device.
This product costs 79 euros VAT inc. which is to my mind affordable compared to its capabilities and is for the moment compatible with 70 % of the US and European mobiles, according to the constructor. (not compatible with my HTC though nor with any BlackBerries...)
If someone has already experienced it with one of its child, I will be very happy to share with him about this experience !
Info concerning SECU4 company :
Nationality : Swiss
Status : Limited company
URL : http://www.secu4.ch
Indeed, travelers are always good targets for theives and this product, developped buy SECU4 company in Switzerland, should be of great help !
This alarm system called the "BlueWatchDog" (Blue for bluetooth) consists of a credit card size device that you can insert into any object you want to secure (even in your children's pockets !) and of a software that you download on your mobile. Once set up, your mobile will ring or vibrate when your device (or your child !) is more than 1 to 30 meters far from the owner of the mobile, and few seconds after, it will engage a 100 decibels alarm to afraid the theif (not sure that somebody will robb your child, but it can be a good way of making them stay around you, once they have been transformed into a 100 decibels alarm once or twice...).
One major drawback of this system according to me is that it requires to be charged, and that will be one more battery adapter to carry in your luggage... but indeed, the alarm system needs some power to be engaged and this can not be with a passive device.
This product costs 79 euros VAT inc. which is to my mind affordable compared to its capabilities and is for the moment compatible with 70 % of the US and European mobiles, according to the constructor. (not compatible with my HTC though nor with any BlackBerries...)
If someone has already experienced it with one of its child, I will be very happy to share with him about this experience !
Info concerning SECU4 company :
Nationality : Swiss
Status : Limited company
URL : http://www.secu4.ch
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